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Photography marketing strategy
Having cheap prices and hoping the word will spread doesn’t constitute a marketing strategy. Are you Hilton Hotels or Travel Lodge? Would Rolls Royce do a promotion with McDonalds? Would The deVere...
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Should photographers have a guarantee?
I believe all photographers should offer a guarantee of their work – and really mean it. It builds trust and shows you care about your clients. I put my guarantee in writing too. As human beings...
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The best way to help your prospects understand the value of photography
I have no digital photos of my late father and only a handful of small poor quality prints. This lovely photo is one of many I’ve created of her since I’ve become a photographer and appreciated the...
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How I booked 13 weddings in a row
Booking weddings at a healthy profit isn’t a simple case of taking an order over the phone. It requires great customer service skills, enthusiasm and a desire to be helpful and unique. Before I kick...
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How to create family portraits that sell
Discover how to create family portraits that sell by learning some lessons from the old masters. Family portraits can be one of the most profitable areas there is in the whole of the photography...
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Grow your business by helping others
Effective marketing and selling is about helping – not tricking or cheating. This article explains my philosophy. The philosophy behind all my marketing and selling is to think about how I can help...
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Don’t do what everyone else does
If you copy everyone else in the photography business you’ll get the same average results…. …and the average results in this industry are minimum wage I’m afraid… Did you get as many ‘Black Friday’...
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4 tips for learning how to price your photography
Maybe I’m a lilly livered softie but learning how to price my photography and overcome my fears of discussing price was my biggest hurdle. Maybe I’m a lilly livered softie, but the thing I struggled...
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Networking: the best way to grow your photography business
Building a network of friends and alliances in your community through the simple act of being helpful is the single most powerful way of growing your photography business. Geek & Poke ©2008 One...
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Photography X Factor
If you were in ‘Photography X Factor’ how would you get on and why? How could you do better? Read on… In X Factor it’s rarely the best singers who rise to the top. It’s the personalities. It’s the...
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